it ain t what you do advert

If you take the time to look around you or even in the mirror, you’ll probably see them. The sage advice that If it ain't broke, don't fix it is older than Joe Biden, but apparently he never heard of it. So, why does practice matter to co-creation processes and what is its place in CoSIE? It also seeks to avoid parachuting simple solutions (i.e. For Duncan-Rees, the smaller, visible part of the iceberg is ‘co-production’, manifested in the “tangible results of creating the right conditions”. Essentially, we are looking at what can be transferred from this project and be replicated elsewhere for the Holy Grail of ‘impact’. This blog presents the case for the inclusion of practice-based knowledge within the core understanding of co-creation, and seeks to open up a discussion about how practice holds the key to transferring learning from co-creation processes and replicating them in new spaces. 'Tain't What You Do (It's the Way That You Do It) is a song written by jazz musicians Melvin "Sy" Oliver and James "Trummy" Young.It was first recorded in 1939 by Jimmie Lunceford, Harry James, and Ella Fitzgerald, and again the same year by Nat Gonella and His Georgians. "Ain't What You Do" became Big Brovaz's fifth UK hit, but their first to miss the top ten, peaking at number fifteen and spending seven weeks inside the top seventy-five of the UK Singles Chart. Jay Harold The basic message is that the experience of practitioners working in co-creation needs to be taken seriously. A key aim of the project is to unearth how co-creation works, synthesise this learning and share it with others so it is more widely adopted. With this and learning from the CoSIE project in mind, I’d like to build on Blanluet’s triangle and propose the following visualization. Beyoncé Giselle Knowles-Carter (born September 4, 1981) is an American singer, songwriter, record producer and actress. This largely attitudinal change to what types of information ‘matter’ has started, it is here – it just needs to grow. To achieve this, there needs to be a paradigmatic shift in terms of what we consider evidence to be, what we consider as data and how we attribute value. Born and raised in Houston, Texas, she performed in various singing and dancing competitions as a child, and rose to fame in the late 1990s as lead singer of R&B girl-group De… Song Title: It Ain’t What You Do (It’s the Way That You Do It) (Cover). In the CoSIE project we are still on our learning journey, testing out methodologies of co-creation from both within the consortium (i.e. 0:31. So what makes up this practice? The above video was added to the M&Co YouTube channel on the 5th of May, 2017 and is currently being broadcast during TV ad breaks. Diagram 2: Triangulation of policy, research and practice informed by lived experience. Jonathan Calder knew it was a Wonderloaf TV advert in the 1970s. You early adopters in CoSIE and beyond, keep the faith, the mass adoption will happen, if we continue pushing. Or doesn't think much of it. H2020-SC6-COCREATION-2017. In fact, as my Nan would say – “it’s as old as Adam”. Thats the question posed by Karen Carter, Skills for Care’s lead on Leadership and Management, at the Graduate Management Trainee celebration event. Music video by Fun Boy Three & Bananarama performing It Ain't What You Do It's The Way That You Do It.http://vevo.ly/3UdDi3 Maybe that’s a subject for a later blog… Looking beyond our project, there are plenty of innovative and challenging practice-based and informed work to explore. In doing so, this approach builds things from the ground-up, making sure they are fit for the context in which they are being located. The single is the fifth and final single taken from Big Brovaz's 2002 debut album, Nu-Flow. Classic Australian TV ads. In creating an optimum environment for co-creation need not only to look at the experience of professionals or practitioners working in sectors, but also people who access the services they deliver. Part of the problem is that practice-based evidence looks different to other more measurable forms of data. Using advertising for effective results. As the practice is not as contextually dependent, it can be transferred more easily. 4. As the diagram depicts, the realms of policy, research and practice should all be informed by lived experience. As Blanluet has put forward, co-creation as a practice is built not only professionals but citizens as well; they are key actors within the processes. pre-made services) into complex environments. "Ain't What You Do" is a single released in 2003, by the UK hip hop/R&B group Big Brovaz. For us, lived experience is about how people encounter the world, the situations they find themselves in and their understanding of how they navigate (or not) these situations. Download or stream from Amazon. Making a call for the validation of practice within the realms of co-creation knowledge exchange, Blanluet proposed that, in order to fully understand and realize co-creation, there should be a triangulation of policy, research and practice – all of which should be supported by sound evidence. Diagram 3: Co-creation and replicability iceberg. #cosie2020 Instead, we should look underneath to see what has enabled the service to be created and what is governing its delivery. In fact, whilst I’ve got some space to write and hopefully have your attention, I’ll go a step further – policy and research also need to harness lived experience. the service-level results of a co-creation process) and underneath the waterline lies the ‘how’ (i.e. What we must do instead is to pick up the ‘practice’ that created the service and replicate it elsewhere. Fashion retailer M&Co have now released their SS17 TV advert, which showcases lots of colourful dresses and summery outfits. info@cosie-project.eu Fashion retailer M&Co have now released their SS17 TV advert, which showcases lots of colourful dresses and summery outfits. It’s how we know not to eat pizza directly from the oven because it burns the roof of our mouths… or at least we should know this. Posted: 12 January 2017 What has Bananarama got to do with Skills for Care's Graduate Management Trainee Scheme? Advert Music: This Is How We Do It. For instance, without policy there is no wider context for change, without research there is no grounding for change and without practice, change cannot be effectively implemented. How can this influence the policies being written and the ways in which research data is framed and positioned? The "shim sham" is often danced to the Lunceford recording of this song. Living Labs and Community Reporting) and beyond (i.e. However, such perceptions should not serve to undermine the validity or value of practice-based evidence. Extending this analogy into the realms of the CoSIE project, I would suggest that, when thinking of replicability, transferability and impact, we should not be looking at the tip of iceberg. Download the Fun Boy Three with Bananarama version from: iTunes and Amazon. Mark Twain — ‘It ain't what you don't know that gets you into trouble. IT AIN'T FUNNY, RUSH. Josh Billings said something of that sort, and Josh Billings knew what he was talking about. You don’t see a commercial suggesting you should spend more time with your friends (except when it’s a restaurant or a beer commercial). What are people’s experiences of services and how does that shape professional understanding? It ain’t what a man don’t know-that makes him a fool; it’s the awful sight of things he knows’ that ain’t so. Basically, experiential knowledge has always been there. Or purchase a subscription for unlimited access to real news you can count on. Perhaps even more so. Contributors, according to Duncan-Rees, to creating such an environment for co-production include relationships, permission to fail, being human and conversations. As a starting point, take a look at the Be More Pirate rebellion that advocates professional rule breaking, the understandings of vulnerability and wholeheartedness put forward by Brene Brown, the Making It Real framework, and the practice of Treehouse Liverpool CIC. It Ain’t What You Do, It’s the Way That You Do It All clinical material on this site is peer reviewed by one or more clinical psychologists or other qualified mental health professionals. It is within this frame that the transferability of learning, replicability of practice and wider impact can be achieved. “Practice makes perfect” is a well-known saying, but why is practice – as a professional discipline – disregarded in certain spheres? In 1947 the “Janesville Daily Gazette” printed a close … By Molly Ivins ... Keep supporting great journalism by turning off your ad blocker. Limited to Melbourne, we think... Related Videos. How to “Advertise” in the “Future” (Because Advertising is Dead, Ain’t You Heard?) When the classic captains of the advertising industry reigned, they recognized that their job was to sell their client’s product. There's always something new to discover … In the CoSIE project we are still on our learning journey, testing out methodologies of co-creation from both within the consortium (i.e. The service is relatively context-dependent and simply picking it up and moving it to another location, with another set of people, in another environment will not work. From our perspective at People’s Voice Media, lived experience has a vital role to play. You may know what you are doing, but no one else does.” – Cyrus McCormick, Born Feb. 15, 1809. Rather, we should acknowledge the fact that our current processes for understanding and validating knowledge are inadequate and new ways of understanding need to emerge. Il servizio gratuito di Google traduce all'istante parole, frasi e pagine web tra l'italiano e più di 100 altre lingue. There are many more pioneers in this field, doing things differently and shaking-up not only the conversation but the ways that things are done. For practice to be accepted into the triangle, Blanluet calls for fellow practitioners to begin to “build better evidence”. The typical black household now has just 6% of the wealth of the typical white family; the average Latino household has just 8%, according to a recent study3 . Underneath this is ‘co-creation’ and this much larger part of the iceberg is about “creating the right conditions” for co-production of services. “It ain’t what you do, it’s the way that you do it” which is key to transferring the learning from CoSIE and creating a wider, more systematic impact. You don’t see a commercial for broccoli or spinach (except when the supermarket wants you to go shop there, but a farmers’ market will do). It ain't what you do, it's the way that you do it It ain't what you do, it's the way that you do it It ain't what you do, it's the way that you do it One of the most annoying commercials in Australian history. It's what you know for sure that just ain't so.’ It ain't what you do, it's the way that you do it. This ad does double duty, persuading you to convert by appealing to the viewer’s desire to be a part of a community and fear of missing out on that opportunity. Why do other realms garner more authority than the knowledge engendered from ‘doing’? Remu Aaltonen: Vocal, Drums.Albert Järvinen: Guitars.Cisse Häkkinen: Bass. I would argue, however, that the key to this is not found in the actual pilot services in this project, but instead in the underpinning practice that has led to their development and informs their delivery. It ain’t what you do… Charlie Woods ( Core Solutions Group / Scottish Universities Insight Institute ) / October 8, 2020 October 7, 2020 / Leave a comment Might we get better results in many of the tasks we undertake if we gave more thought to the way we do things before focusing too early on what to do? You can watch as much as you want, whenever you want without a single commercial – all for one low monthly price. The content of the web site reflects the authors’ views and the Managing Agency cannot be held responsible for any use that may be made of the information it contains. Advertising: It Ain’t What it Used to Be – Or Is It? It is messier, less tangible and thus more likely to be considered ‘soft’. In essence, such things cannot be found in the service itself. By Barry Cohen On May 13, 2019. Fear might not always be the best angle for every brand, but for fashion marketing —or if you’re selling, say, bear mace—this is right up your alley. design thinking, person-centered practice), and finding ways of synthesizing these experiences. Speaking at a Co:Create event earlier this year, Noreen Blanluet (Director, Co-production Network for Wales) pointed out the elephant in the room – policy and research are well connected and have established channels for knowledge exchange, but practice is not well represented in these conversations at the moment. This Natwest advert song is a tune called ‘This Is How We Do It’ that was released in 1995 by the American R&B and hip-hop singer Montell Jordan. Writer: Hayley Trowbridge, People’s Voice Media, www.cosie-project.eu 2021 Ford Kuga Advert Music – Plug-in Hybrid, 2021 Premier Inn Advert – Rest Easy – Music & Voice-over, 2021 Aviva Advert Violin Music, Actress & Location Details. The music playing in this advert is a cover of the song ‘T’ain’t What You Do (It’s the Way That You Do It)’, which was originally recorded back in 1939 by such singers as Harry James, Jimmie Lunceford and Ella Fitzgerald. Lived experience – or experiential knowledge – is nothing new. Arguably, it is when these three areas are aligned – in terms of values, vision and approach – that an optimum environment for co-creation can occur. This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 770492. In case you didn’t know, the song featured in our TUI advert is a remix of the classic hit, Ain’t Nobody, by Chaka Khan. Allan Holloway added that it was also a No 14 UK single in March 1973: the Tottenham Hotspur song (Cyril Knowles was a … As the diagram above depicts, the tip of iceberg is the ‘what’ (i.e. Implementation: 1.12.2017- 31.5.2021 Singer: Montell Jordan. Project reference: 770492 Many of us will however recognise this track from the Fun Boy Three with Bananarama version, which was released as a single in 1982 under the title ‘It Ain’t What You Do….’. Essentially, these areas are in a symbiotic relationship; one will simply not work without the others. Beyoncé. How to do it. Discover releases, reviews, track listings, recommendations, and more about The Fun Boy Three* With Bananarama - It Aint What You Do.... at Discogs. Hurriganes: It ain´t what you do (live 1975) (HQ) - YouTube Complete your The … the way in which the service has been co-created). We need to disrupt our thinking in terms of what evidence is and begin to explore what it could be – thereby embracing the concept of disruptive gain. “It ain’t what you do, it’s the way that you do it” which is key to transferring the learning from CoSIE and creating a wider, more systematic impact. So what makes up this practice? No social distancing rules back in 2013... a classic from Carlton Mid. February 15, 2021 Colin Theriot 1 Comment “Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. On-the-ground, actual implementation needs to be accounted for, held up, reflected upon, discussed and seen as evidence in its own right. Speaking at a meeting for the Co-Engage project, Cat Duncan-Rees (Co-production policy advisor and Facilitator, Think Local Act Personal) used an iceberg metaphor to describe the relationship between co-creation and the co-production of services. Well, CoSIE is investigating co-creation processes in public services across Europe through applied research practices. Simply because we do not feel we have the frameworks for measuring, navigating or synthesizing this type of knowledge, should not mean we discount it. So, what does this evidence look like? The Fun Boy Three - It Aint What You Do (1982) (HD)This was the second single from The Fun Boy Three and their first collaboration with Bananarama. Such factors lead to a perception of this knowledge base as being hard to define and handle. 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